Equip Blog

Want to be featured on our blog?

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We accept links on our blog only when these criteria are met:

  1. Relevance: The link must align with the content and add value to the audience. The audience for our blog is typically recruiters, talent acquisition specialists, human resources professionals (CHROs, HRBPs etc.) and founders.
  2. High-Quality Content: Your site should have original, valuable content.
  3. No Paid or Spammy Links: We do not accept paid links or those from spammy sites.
  4. Appropriate Anchor Text: Use natural, relevant anchor text (e.g., "test proctoring solutions"). Avoid keyword stuffing or over-optimized text. Follow best practices for anchor text.
  5. Authority: Your site should have a DR > 30 and be secured (HTTPS). Check your DR here
  6. Mutual Value: Links should be contextual and benefit your readers as well as ours.



Additionally, your website should fulfil these requirements:

  1. Informational Intent: Only link to informational content (no product pages or listicles).
  2. Crawlable and Indexable: Ensure the page is crawled and indexed by search engines.
  3. Followable Links: Links must be followable by search engines.
  4. No Redirection Chains: Avoid multiple redirections.
  5. No Robots.txt Blockage: Ensure the page is not blocked by robots.txt.
  6. Secure URL: The page should use HTTPS.
  7. Relevant Content Context: Request the link in relevant content. Use site:equip.co to search related content for opportunities.
  8. Not Spammy or Overloaded with Ads: Your page must not belong to spammy websites or be overloaded with ads.
  9. Topical Focus: Content should have a clear topical focus.
  10. Natural Placement:The link must embed naturally within the content.
  11. No Link Farms: Link farms or irrelevant external links are not accepted.
  12. Minimal Outbound Links: Your page must not have too many outbound links.
  13. Original Content: Your content should be original, not copied.
  14. Organic traffic: Your website receives at 1K+ in monthly organic traffic.

Equip’s content team has the final right to modify and insert content on their website in accordance with these guidelines.

Do you have it all? Great! Drop us an email at hello[at]equip[dot]co with your request.