Recruiting for Every Role: Emma Technologies’ Strategy with Equip
Head-Office
London
team-size
11-50 employees
founded
2017
Industry
Financial Services
About Emma Technologies
Imagine Sarah, a young professional juggling rent, bills, and everyday expenses while trying to save for her first home. Every month, she struggles to keep track of subscriptions, unexpected charges, and her overall spending. That’s where Emma comes in.
With Emma, Sarah can link all her bank accounts and credit cards in one place, automatically categorizing her expenses. She instantly sees how much she’s spending on dining out, streaming services, or forgotten subscriptions. Emma even alerts her if she’s being double-charged or paying for a service she no longer uses. Emma empowers people to take control of their money.
As a fast-growing fintech company, Emma relies on Equip to hire the best talent that builds and improves these powerful features.
Here’s how Equip helps Emma find the right people to create a smarter financial future for users like Sarah.
Roles
Backend Engineer, Frontend Developer, Performance Marketer, Customer Support Executive
Skills
Programming, SQL, React Native, JavaScript, ReactJS, CSS, Social Media Marketing, Basic Maths, Digital Ads, English Communication, Customer Success, Attention to Detail, Situational Judgement
Categories
- Tech Hiring
- Non-Tech Hiring
Why Emma Needed an Assessment Platform
As a fast-growing startup, Emma faces several challenges when hiring across multiple functions while handling thousands of applications. Without a structured process, the hiring pipeline can quickly become overwhelming, leading to inefficiencies and missed opportunities to find the best talent. Here are the key challenges Emma encountered:
1. Managing High Application Volume with Limited Resources:
Startups often attract a large number of applicants but lack the recruitment bandwidth to manually screen every resume. Emma's lean hiring team needed a way to filter out unqualified candidates quickly and objectively without spending hours reviewing resumes.
2. Hiring Across Multiple Functions with Varying Skill Requirements: Emma hires for both technical and non-technical roles, including backend/frontend engineers, digital marketers, and customer success reps. Each role requires different evaluation criteria, making it difficult to maintain consistency in the hiring process.
3. Ensuring the Right Candidates Move Forward: Without structured candidate evaluation, recruiters risk shortlisting candidates based on resumes alone, which may not reflect actual skills. With thousands of applications, manually identifying the best candidates for shortlisting and hiring was impractical.
Emma Saved 90% of Hiring Time by Eliminating Unqualified Candidates Early
Time Saved: Emma’s team efficiently eliminated 83% of unqualified candidates, reducing the manual workload for recruiters.
Quality Hiring: Despite a low hire rate, every candidate hired went through a rigorous skill-based evaluation, ensuring the best talent for the company.
Data-Driven Decisions: The structured shortlisting process provided clear insights into which roles had the strongest applicant pools, allowing for future adjustments in hiring strategies.
$$=https://cdn-media-assets.socratease.co/equip/marketing/case-studies/section-images/pie-nest+(2).svg$$
9% of all applicants were shortlisted, demonstrating Equip’s ability to filter strong candidates for further evaluation. The hiring rate was 0.5%, reflecting a stringent but effective selection process.
Emma’s use of Equip’s assessments has transformed their hiring process by making it more objective, efficient, and skill-focused. With real-time insights and automated shortlisting, they can confidently hire the best candidates while minimizing hiring biases.
Favourite Equip Features
Emma relies on Equip’s skill assessments to efficiently evaluate candidates for a variety of roles, ensuring a streamlined and data-driven hiring process. Here’s how Equip’s features help Emma stay ahead in recruiting the best talent.
1. Maintaining a Strong Candidate Pipeline: With Equip, every applicant is categorized based on performance—whether they are hired, shortlisted, or rejected. This structured approach helps Emma:
- Quickly identify high-potential candidates for current and future roles.
- Revisit strong but not immediately hired candidates for upcoming opportunities.
- Reduce time-to-hire by maintaining an active talent pool, instead of starting from scratch every time a position opens up.
2. One Platform for All Roles and Skills
Emma recruits across tech, marketing, and customer-facing roles, and Equip makes it easy to test for all roles on a single platform. The built-in question banks cover a wide range of skills, including:
- Technical Skills: Programming, SQL, React Native, JavaScript, ReactJS, CSS
- Marketing & Business Skills: Social Media Marketing, Digital Ads, English Communication, Customer Success
- Cognitive & General Aptitude: Basic Maths, Attention to Detail, Situational Judgement
This allows Emma to customize assessments per role without having to create tests from scratch, ensuring a smooth and efficient hiring process.
3. Multiple Test Types for a Complete Evaluation
Different roles require different kinds of assessments. Equip’s multiple test formats allow Emma to evaluate candidates using:
- Quizzes for conceptual understanding and theoretical knowledge.
- Programming challenges to assess coding skills in real-world scenarios.
- SQL tests for database-related roles.
- CSS tests for frontend developers, ensuring practical design capabilities.
By offering flexibility in testing, Equip helps Emma accurately measure candidate skills while keeping the assessment process engaging.
Why Equip
Equip provides a seamless, all-in-one hiring solution that eliminates inefficiencies, improves hiring accuracy, and makes recruitment data-driven. With structured candidate pipelines, role-specific assessments, and multiple test types, Emma ensures they hire the right talent, faster and with confidence.
Save Time Assessing Candidates Starting Now!
We can even create an assessment for you for free 🤓
