Dunkin''s logo

Dunkin' Builds a Repeatable Manager-Hiring Engine for 600+ Stores with Equip

Head-Office

Massachusetts, USA

team-size

5001-10000 employees

founded

1986

Industry

Food and Beverage / QSR

Case study's hero image for Dunkin'

About Dunkin'

Dunkin' is one of the largest coffee and baked-goods brands in the world, with 14,000+ restaurants across nearly 40 markets.

Dunkin' runs more than 600 Dunkin' stores across Saudi Arabia and serves over 250,000 customers a day. The group also operates Dunkin' locations in Bahrain and Germany, alongside other restaurant brands including Arby's, Green Falafel, and Gong Cha — employing 7,000+ team members across the three countries.

Hiring at this footprint depends on a steady pipeline of multi-unit managers and store leaders who can run a high-volume QSR operation consistently across hundreds of locations.

Roles hired for via Equip

  • Multi-Unit Manager, Store Leader

Skills assessed for

  • English Communication, Customer Service, Aptitude, Situational Judgment

Category

Non-Tech Hiring

Hiring multi-unit managers at scale, with consistent signal

Across 600+ stores in Saudi Arabia, Dunkin' needs a steady stream of multi-unit managers and store leaders — people who can run a high-volume QSR floor, manage teams, and hold brand standards. Evaluating those candidates manually was difficult at this scale, and recruiters were each applying their own judgement, which led to inconsistent signal from one hire to the next.

There was no standardised assessment process for the QSR skills that matter most for these roles — customer service, situational judgment, communication, and aptitude — which made it hard to compare candidates objectively or build a repeatable funnel for the next 300, 500, or 1,000 hires.

Custom proctored assessments with built-in psychometric tests

Dunkin' built a structured assessment library on Equip — separate variants for Multi-Unit Manager and Store Leader — using Equip's custom-quiz tooling. Questions covering customer service, situational judgment, English communication, and aptitude are pulled from a custom question bank, with random selection per candidate so no two assessments are identical.

Equip's in-built psychometric test rounds out the manager-fit signal, and every assessment runs under proctoring — webcam monitoring, and copy-paste prevention — so remote evaluations are trustworthy. Once the first assessment template was authored, the team cloned it to spin up new role variants in minutes.

From a 300-candidate ask to a repeatable hiring engine

Dunkin' came to Equip with an initial requirement to assess 300+ candidates. Within roughly two weeks in September 2025, three role-specific assessment variants were live and running, with 130 candidates invited and 125 completing their tests (a ~96% completion rate).

More importantly, the foundation is now in place. Cloned assessment templates, a reusable custom question bank, and proctoring built in mean Dunkin' can spin up new role variants and scale candidate volume up or down on demand, without rebuilding the funnel each time. The same Equip account is also positioned to absorb resume screening as a future stage on the same platform when the team is ready.

Favourite Equip Features

A handful of Equip capabilities anchor the Dunkin' workflow. Proctoring keeps the integrity of remote assessments high. Custom quizzes give the team full control over what each role variant tests, and clone-then-tweak makes it fast to spin up a new variant for a new role without authoring from scratch. Pay-per-candidate pricing at $1 per candidate keeps the unit economics predictable as hiring volume scales. And because resume screening lives on the same platform, the team has a clear path to extend the funnel upstream when they're ready.

Why Equip

Dunkin' picked Equip on a few specific dimensions. Pay-per-candidate pricing — $1 per candidate, no seat-based subscription — fit a hiring volume that fluctuates with store openings and turnover. Bringing assessments, proctoring, and a built-in psychometric test together in one platform meant recruiters were not stitching tools together to make a hiring decision.

The ability to author questions in a custom bank and have Equip randomly select from it per candidate solved the consistency problem directly — every candidate gets a fair, comparable test, without recruiters picking questions by hand. And because the same platform offers resume screening, Dunkin' has a path to extend the funnel further upstream on the same account when they want to.

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Last updated: April 04, 2026