How is Equip So Affordable, When Its Competitors Charge So Much?
Equip’s pricing has these unique features
- Super-low pricing of $1 per candidate (even lower for bulk purchase)
- No monthly/annual subscription costs
- Credits never expire
- All features are available to every user (no tiering)
Our competitors don’t have these pocket-friendly features. Assuming you are a rational person, and we
have no reason to doubt otherwise, you may wonder why this is so! We actually think the question should
be, “Why do Equip’s competitors make their Pricing so unfriendly?” Let’s address each of these points:
1. Super-low Pricing
Assessment Platforms like Equip have two major costs of serving a customer - server costs for the
platform and costs to create the questions, tests, etc. With the Cloud, server costs are extremely
low. And, once questions and tests are created, whether it is 1 candidate or 100 candidates, the
costs don’t really change too much. Our competitors charge so much because they can charge so much,
not because that is approximately what it costs them to serve the customer!
2. No Subscription Costs
Poor Joke Time - What is common between hiring and vacationing? They are both seasonal! If hiring is
seasonal, why should you pay for months when you aren’t hiring? Your inactive account isn’t costing
us anything extra. So, if you aren’t hiring, you aren’t paying us anything!
3. Credits Never Expire
With assessment tools like Equip, you typically pay in advance for credits. If you use our
competitors, credits expire if they aren’t used up every month! Imagine going to a restaurant where
you must pay in advance to get in, and if you don’t eat all that you ordered, you can’t get it
packed. The food is thrown away. How absurd is that! Equip’s philosophy is that, as customers have
already paid, they can consume credits whenever they want.
4. Feature Availability
Like with other SaaS tools, most of our competitors restrict features to customers based on their
plans. While there is some merit to this approach, we have a different philosophy - given that we
have already built the feature, we want all our customers to have access to all our features. Even
customers who are trialing with us, have access to everything! For example, you can add an unlimited
number of recruiters to your Equip Team. Equip incurs zero extra cost when a recruiter is added. Why
then should we charge you for it?
If you are new to Equip, you may have reservations about our product because of our Pricing. You may think
that because our Pricing is lower, we may have fewer features, or our product may be inferior. That is
absolutely not true! Look at our
cool features and
useful features. Look at our G2 reviews. We
have everything our competitors have, and more!
“There are two kinds of companies - those that work to try to charge
more and those that work to charge less. We will be the second."
- Jeff Bezos, Founder - Amazon
Us too, Jeff. Us too.