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How is Equip So Affordable, When Its Competitors Charge So Much?

Equip’s pricing has these unique features

  • Super-low pricing of $1 per candidate (even lower for bulk purchase)
  • A skill assessment or a one-way AI interview costs the same $1 per candidate
  • You pay only for candidates who actually attempt something
  • The ATS and CV screening cost nothing, however many applicants you run through them

Our competitors don’t have these pocket-friendly features. Assuming you are a rational person, and we have no reason to doubt otherwise, you may wonder why this is so! We actually think the question should be, “Why do Equip’s competitors make their Pricing so unfriendly?” Let’s address each of these points:

  • 1. Super-low Pricing

    Assessment Platforms like Equip have two major costs of serving a customer - server costs for the platform and costs to create the questions, tests, etc. With the Cloud, server costs are extremely low. And, once questions and tests are created, whether it is 1 candidate or 100 candidates, the costs don’t really change too much. Our competitors charge so much because they can charge so much, not because that is approximately what it costs them to serve the customer!

  • 2. You Only Pay for Candidates Who Show Up

    Most of what a hiring team does costs us almost nothing to serve. Posting a job, collecting applications, screening CVs, moving people through your pipeline - none of that is charged for. A credit is spent only when a candidate actually attempts an assessment or an AI interview. Invite fifty people and have ten attempt, and you have paid for ten. Competitors who charge by the seat, the job post or the applicant are charging you for the parts that cost them nothing.

  • 3. Credits Never Expire

    With assessment tools like Equip, you typically pay in advance for credits. If you use our competitors, credits expire if they aren’t used up every month! Imagine going to a restaurant where you must pay in advance to get in, and if you don’t eat all that you ordered, you can’t get it packed. The food is thrown away. How absurd is that! Equip’s philosophy is that, as customers have already paid, they can consume credits whenever they want.

  • 4. Assessments and AI Interviews Cost the Same

    Competitors tend to put an assessment behind one price and an interview behind a much higher one, as though talking to a candidate were a different class of product. On Equip a skill assessment and a one-way AI interview both cost one credit per candidate; a conversational AI interview, which runs a real back-and-forth and costs us more to run, is two to three. So you can pick the format that actually suits the role rather than the one that suits your budget.

If you are new to Equip, you may have reservations about our product because of our Pricing. You may think that because our Pricing is lower, we may have fewer features, or our product may be inferior. That is absolutely not true! Look at our cool features. Look at our G2 reviews. We have everything our competitors have, and more!

“There are two kinds of companies - those that work to try to charge more and those that work to charge less. We will be the second."
- Jeff Bezos, Founder - Amazon
Us too, Jeff. Us too.

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Last updated: June 21, 2026