While both roles focus on sales, a Sales Associate typically works directly with customers in a retail or showroom setting, whereas a Sales Representative may work in a broader range of sales environments, including B2B sales, and often has a more focused territory or set of clients.
Extremely important, as in-depth product knowledge enables Sales Associates to confidently answer customer questions, offer recommendations, and effectively close sales.
In some sales roles, especially those focused on inside sales or digital sales channels, Sales Associates can work remotely, leveraging technology to communicate with customers and manage sales processes.
Key skills include excellent communication, customer service, problem-solving, adaptability, and a strong understanding of sales strategies and product knowledge.
Sales Associates should stay informed about trends such as the growing importance of online and social media sales, the use of CRM and sales automation tools, and the emphasis on creating personalized customer experiences.